Quality fresh produce, sourced direct from Uganda to the UK.
Fresh Roots UK is a London-based importer working hand-in-hand with Ugandan growers — delivering premium, consistent supply to trade buyers across Britain.
About us
A UK importer built on direct grower relationships
Fresh Roots UK is a London-based importer connecting British trade buyers with quality fresh produce grown in Uganda. We work directly with growers in one of Africa's fastest-emerging avocado origins — a country whose equatorial climate supports near year-round harvests.
By sourcing direct from the farm, we offer buyers consistent quality, a transparent supply chain, and a single point of contact from grower to depot.
Direct
From Ugandan growers
Duty-free
Under the UK DCTS
1 contact
Accountable, end to end
Consistent
Reliable, quality supply
Our produce
Starting with avocados — growing from there
We're launching with Hass and Fuerte avocados, with mango, pineapple and ginger following as we broaden our Ugandan fresh-produce range.
Avocados — Hass & Fuerte
Sourced from Ugandan growers across two annual harvest windows (roughly Feb–Jun and Jul–Dec) for extended seasonal availability. Subject to seasonal supply.
Mango
Sweet, aromatic varieties grown in Uganda's fertile highlands.
Pineapple
Juicy, full-flavoured pineapple — a Ugandan speciality.
Ginger
Fresh, pungent root ginger for retail and food-service supply.
From farm to UK
A short, transparent supply chain
Grown in Uganda
Sourced directly from trusted growers in Uganda's rich agricultural regions.
Graded & packed
Selected, graded and packed to trade specification for the UK market.
Duty-free to the UK
Imported duty-free under the Developing Countries Trading Scheme.
Delivered to you
One accountable contact handles your order through to delivery.
Why Fresh Roots UK
Built for trade buyers who value quality and reliability
Direct from grower
Sourced straight from Ugandan farms, not through middlemen — better quality control and full traceability.
Extended seasonality
Two annual harvest seasons support near year-round supply.
Quality-focused
Working toward GLOBALG.A.P.-standard supply.
Single point of contact
One relationship from farm to your door — no call centres, no being passed around.
Samples available
Trade buyers can request a sample before ordering.
Let's talk supply
Get in touch
Pricing, lead times or a sample box
Tell us what you're looking for and we'll come straight back to you. Sample boxes are available to trade buyers who'd like to assess our grading first.